Whitepaper
Machine Learning: Bridging Between Business and Data Science
🕑 2 minIf the past few years hasn’t found you living on a desert island without electricity or communication with the outside world, you’ve likely heard about machine learning (ML). It’s hard to miss the trend. Every time we talk about self-driving…
ARTIFICIAL INTELLIGENCE: An Emerging Catalyst for Cyber Security
🕑 2 minTelecommunication companies use machine learning algorithms to detect fraudulent activity such as theftor fake profiles, and illegal access, among other activities. Algorithms learn “normal” activity, which allowsIT security to spot anomalies with huge data sets. Organizations gain near real-time response…
5 Categories of Questions for Evaluating AI Driven Security Solutions
🕑 2 minVendors generally add capabilities to their solutions when they have discovered a new, better way to protect a computer or when they get pressure to expand their capabilities to meet market demand. The inclusion of AI is no different, so…
Busting Common Myths of Marketing Automation
🕑 2 minAcross industries, marketing automation is quickly moving from early adopter use to a competitive necessity for many organizations.Despite widespread use among some companies,many marketers are just beginning to adopt marketing automation within their own organizations.According to Demand Gen Report’s 2016…
The Definitive Guide to Digital Advertising
🕑 2 minIt doesn’t matter who you are marketing to—businesses or consumers—today’s buyers are interacting with your brand across multiple channels and devices.Plus,they have more expectations than any other buyer generation in history. Modern buyers want personalized,one-on-one conversations with brands at the…
The State Of eCommerce and Digital Marketing in Retail in 2020
🕑 2 minAs retail organisations continue to adapt to the activities and expectations of omni-channel consumers,they are putting their emphasis on new and emerging data-driven technologies,to build more contextualised customer experiences.In this regard,the harnessing of customer data is critical,if retailers are to…
Future Focus 2021 Brands Accelerated
🕑 2 minAccording to the iProspect 2020 Global Client Survey,3 the most important area in marketers’ 2021 roadmaps is the improved integration of brand and performance marketing which holds the promise of more consistent consumer experience,improved measurement,stronger insights,better budget allocation,and,overall,a more efficient…
Retarget,Remarket,Re-Engage-Convert More Prospects into Customers
🕑 3 minTo take advantage of retargeting,you will need to add a snippet of code into the footer of your site.Each time users visit your site they are added to a list that the code creates via browser “cookies.” This is your…
Content Marketing Success ebook
🕑 2 minMarketers spent over $135 billion creating new digital marketing content in 2014. However,this content has limited value unless it is actually found by users,optimized to achieve maximum impact,and measured to assess business results.The convergence of owned, earned and paid media…
Hybrid Events Generate Demand And Deepen Relationships: A Spotlight On Pharmaceutical Companies
🕑 2 minFor B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. As social distancing rules relax, marketers are starting to shift to hybrid models that incorporate the most successful elements of virtual, while also using in-person…
How visual and social content increase online sales
🕑 2 minTo learn more about visual and social user-generated content, we surveyed over 8,000 consumers across Australia, Canada,France,Germany,the UK,and the US on the topic.In this e-book,we will explore its impact on customers’ approach to online shopping,the buying decisions they make, and…
20 Ways to Maximize Digital Marketing Effectiveness
🕑 2 minTrying to wrap your head around what you need to focus on when it comes to digital marketing can be quite the task especially when the digital landscape is constantly and quickly changing. In today’s increasingly social and mobile world,reaching…
Digital Assistants | Reordering Consumer Lives and Redefining Digital Marketing
🕑 2 minThe ultimate goal of marketing is to reach the right person in the moment it matters most and to subsequently inspire a response.As technology has evolved, so has human behavior.These concurrent evolutions have given marketers more opportunities to connect with…
The Value of Continuing Digital Education for Marketers
🕑 2 minAccording to Adobe,76 percent of US marketers believe that marketing has changed more in the past 2 years than it had in the previous 50.Professionals within the industry must be selfmotivated to continue learning to remain competitive within the field.They…
Understanding and Outperforming Your Competition Online
🕑 2 minOn today’s online battleground, brands compete aggressively for consumer attention.Understanding the competitive landscape and your rivals’ positioning and strategy has become a prerequisite to digital marketing success.However, according to a recent BrightEdge survey,more than 40% of marketers do not set…
In-House SEO vs. Agency Outsourcing The Benefits of Both Compared
🕑 2 minIn 2020,businesses spent nearly $47.5 billion on SEO or SEO-related products and services.If one thing became clear to us in 2020, it’s that the demand for search marketing became higher than ever.As the Coronavirus pandemic swept the globe,shelter-in-place restrictions and…
Organizations Are Turning to SEO Now
🕑 2 minSEO has become mission critical as organizations consider conserving resources and making the best use of their marketing budgets.SEO provides sharp insights, delivers big cost efficiencies and helps build brand equity benefits in ways that are compounded across entire organizations.As…
Alternative Investments Are an Increasingly Popular Tool in Client Portfolios
🕑 2 minAs interest rates and market volatility remain a concern and the potential for recession looms, financial advisors areon the hunt for investments with low correlation to stocks to add diversity to portfolios. Alternative investments canhelp mitigate risks, enhance returns and…
Transforming banking and financial services: the SaaS revolution
🕑 2 minThanks to digitalization and open banking, financial services and consumer behavior are very different from a generation ago. In the past, banking meant visiting a high-street branch, and high levels of human contact; now it involves interacting through digital channels.…
The Digital Evolution of Money
🕑 2 minToday, 130 countries, representing 98% of global GDP,1 are pursuing CBDC projects. Some, including the United States and South Africa, have entered exploratory phases. Many projects throughout the European Union are in development,while China has reached a pilot phase and…
Central banks and the future of digital money
🕑 2 minThe rise of cryptocurrencies and blockchain technology over the last decade has brought about new possibilities in the issuance and use of money as well as exciting new forms of digital assets and markets. At the same time a rapidly…
7-point CFO Survival Guide for Business Budgeting
🕑 2 minCentage provides FP&A software solutions that empower Finance teams to lead the way to a stronger, more agile business. Our cloud, Planning Maestro, makes sophisticated budgeting, planning, and forecasting easy and accessible.Intuitive automation accelerates workflows and improves accuracy, enabling Finance…
The playbook for modern CFOs
🕑 2 minThe Modern Office of the CFO is emerging as an organizations key strategist, steward, and business partner for guiding the CEO and executive teams through performance management, scenario planning, impact analysis, organizational optimization and many other mission critical decision-making processes…
State of Fintech Latin America Report
🕑 2 minNow in its third year, the State of Fintech Latin America Report offers a glimpse into the thoughts, plans and priorities of fintech professionals working in the region. Previous years have highlighted the potential of fintech’s to address wider societal…
Realizing a “Well-Being Society” through the Digitalization of Government and Finance
🕑 3 minDigital Government and Digital Finance (DGDF) is one of our focused growth business sectors for NEC. Through our DGDF operations, various software services are deployed to government and public bodies in the United Kingdom, Denmark and some other countries. We…
Sustainable Finance
🕑 2 minUK Finance is the collective voice for the banking and finance industry. Representing more than 250 firms across the industry, we act to enhance competitiveness, support customers and facilitate innovation. We work for and on behalf of our members to…
White Paper on Public Export Finance in the Eu
🕑 2 minThis White Paper calls upon the EU and national governments to provide an immediate and firm response to the rapid changes in the global economy and tensions in the multilateral framework. Lack of action will undermine traditional public export finance…
Banks are building the next wave of Embedded Finance
🕑 2 minEmbedded finance is a new set of models and technology, but it’s already a widely discussed topic among innovation, growth, and product leadership in banks. Some have made impressive early moves in targeted areas such as BNPL, but for most…
From Open Banking to Open Finance and Beyond
🕑 2 minOpen Banking already allows regulated websites and apps to access transaction data from bank accounts and paymentservices. Open Finance builds on the Open Banking model, allowing third party providers (TPPs) access to new forms offinancial data: savings accounts, consumer credit,…
FP&A Trends Research Paper 2023
🕑 2 minIn today’s rapidly changing business landscape, uncertainty is the norm, and the future is filled with various possibilities. This presents a significant challenge, particularly for Financial Planning and Analysis (FP&A) teams, who are responsible for guiding, planning, and facilitating ongoing…
