Transforming banking and financial services: the SaaS revolution

Thanks to digitalization and open banking, financial services and consumer behavior are very different from a generation ago. In the past, banking meant visiting a high-street branch, and high levels of human contact; now it involves interacting through digital channels. To succeed in the digital-first era, banks must follow the example of
the big tech leaders, who use digital channels to understand and get closer to their customers, matching their needs with tailor-made services.