Banks are building the next wave of Embedded Finance

Embedded finance is a new set of models and technology, but it’s already a widely discussed topic among innovation, growth, and product leadership in banks. Some have made impressive early moves in targeted areas such as BNPL, but for most banks it’s still early days for real-world product and partnership development, and beyond that, of visible go-to-market activity. Until more public case studies emerge, some might accept the idea of a “waitand- see” posture on embedded finance. But we think it would be a mistake not to get ahead of this opportunity.