Forrester

Hybrid Events Generate Demand And Deepen Relationships: A Spotlight On Pharmaceutical Companies

By Forrester / Dec 7, 2023
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🕑 2 minFor B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. As social distancing rules relax, marketers are starting to shift to hybrid models that incorporate the most successful elements of virtual, while also using in-person…