The Value of Continuing Digital Education for Marketers

According to Adobe,76 percent of US marketers believe that marketing has changed more in the past 2 years than it had in the previous 50.Professionals within the industry must be selfmotivated to continue learning to remain competitive within the field.They must continually look for opportunities to improve their skills and master the latest advancements to keep their brands moving forward.This year’s graduating university class began school in 2011.Those in digital marketing may mark that year as the founding of the social media network: Google+.This four- year-old social network has implications for SEO,particularly local SEO, and how digital marketers strategize their websites. It is clear how quickly classes about digital marketing can become outdated.