Understanding and Outperforming Your Competition Online

On today’s online battleground, brands compete aggressively for consumer attention.Understanding the competitive landscape and your rivals’ positioning and strategy has become a prerequisite to digital marketing success.However, according to a recent BrightEdge survey,more than 40% of marketers do not set competitive benchmarks before implementing digital strategies. Brands with a blind spot on how their digital campaigns stack up online versus those of their competitors are losing millions of dollars in terms of traffic,conversions and revenue.