Digital Footprints

🕑 2 minFor B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. As social distancing rules relax, marketers are starting to shift to hybrid models that incorporate the most successful elements of virtual, while also using in-person…

🕑 2 minTo learn more about visual and social user-generated content, we surveyed over 8,000 consumers across Australia, Canada,France,Germany,the UK,and the US on the topic.In this e-book,we will explore its impact on customers’ approach to online shopping,the buying decisions they make, and…

🕑 2 minTrying to wrap your head around what you need to focus on when it comes to digital marketing can be quite the task especially when the digital landscape is constantly and quickly changing. In today’s increasingly social and mobile world,reaching…

🕑 2 minThe ultimate goal of marketing is to reach the right person in the moment it matters most and to subsequently inspire a response.As technology has evolved, so has human behavior.These concurrent evolutions have given marketers more opportunities to connect with…

🕑 2 minAccording to Adobe,76 percent of US marketers believe that marketing has changed more in the past 2 years than it had in the previous 50.Professionals within the industry must be selfmotivated to continue learning to remain competitive within the field.They…

🕑 2 minOn today’s online battleground, brands compete aggressively for consumer attention.Understanding the competitive landscape and your rivals’ positioning and strategy has become a prerequisite to digital marketing success.However, according to a recent BrightEdge survey,more than 40% of marketers do not set…

🕑 2 minIn 2020,businesses spent nearly $47.5 billion on SEO or SEO-related products and services.If one thing became clear to us in 2020, it’s that the demand for search marketing became higher than ever.As the Coronavirus pandemic swept the globe,shelter-in-place restrictions and…

🕑 2 minSEO has become mission critical as organizations consider conserving resources and making the best use of their marketing budgets.SEO provides sharp insights, delivers big cost efficiencies and helps build brand equity benefits in ways that are compounded across entire organizations.As…