Digital Footprints
How Marketers Can Speed Up Content Velocity
🕑 2 minIn today’s fast-paced digital landscape, content velocity—the speed at which you produce and publish content—can be a game-changer. Learn why it’s crucial to optimize your workflows for greater speed without sacrificing quality. From embracing cutting-edge technology like headless CMS to…
The content management playbook for eCommerce and Retail
🕑 2 minMany problems that eCommerce businesses face today are directly related to the creation, distribution, and management of content. This whitepaper explains how an eCommerce CMS addresses these content-related issues:
6 Reasons Brands Migrate from Lightspeed to Shopify
🕑 3 minLearn why leading brands move on from Lightspeed and switch to Shopify—the only commerce platform that makes unified commerce simple.Unified commerce made simple. No workarounds. No compromises.
7 required capabilities for Unified Commerce
🕑 2 minYour customers want buying experiences that feel cohesive —whether they’re buying in-store or online. But it’s hard to guarantee consistency with a point-of-sale (POS) system that doesn’t connect to the rest of your commerce stack. It’s time to demand more…
Your End-to-End E-commerce Fulfillment Partner
🕑 2 minGlobal economic pressures and risk-averse consumers pose challenges for all companies. So how can companies deliver on their revenue goals with reduced resources or budget constraints? When there is economic instability, a proven strategy is to double down on your…
Your Secret Weapon for Customer Retention & Expansion
🕑 2 minGlobal economic pressures and risk-averse consumers pose challenges for all companies. So how can companies deliver on their revenue goals with reduced resources or budget constraints? When there is economic instability, a proven strategy is to double down on your…
How RingCentral Helped These 6 Companies Better Serve Their Customers
🕑 3 minA positive customer experience is essential for building trust and loyalty. From initial interactions to ongoing support, delivering consistent and personalized service is key. Six businesses turned to RingCentral’s customer engagement solutions to enhance their customer experience. By using cloud…
SiriusXM Media Drives Innovation to Advance Privacy
🕑 4 minSiriusXM Media is at the forefront of the industry’s transition to a privacy-centric advertising ecosystem. As the company adapts to evolving regulations and consumer expectations, it’s pioneering innovative approaches to target audiences without compromising privacy. Maria Breza, a key figure…
AI Chatbots Pass the Five-Minute Turing Test: Can You Tell the Difference?
🕑 5 minLarge language models (LLMs) like GPT-4, the power behind chat platforms like ChatGPT, are rapidly advancing in their ability to mimic human conversation. Researchers at UC San Diego investigated if these AI-generated responses could become so realistic that users mistake…
DigiMarCon America 2024: Elevate Your Marketing Strategy in a Digital World
🕑 4 minCalling all marketing mavericks! DigiMarCon America 2024 is your gateway to igniting your brand and mastering the ever-evolving digital landscape. This premier conference, taking place July 1st-2nd at the luxurious Park Hyatt Washington D.C. Hotel, offers a power-packed program designed…
Why We Need Visual Analytics
🕑 2 minMedia professionals face increasing demands for managing digital content efficiently. To meet these demands, they require flexible, scalable, reliable, and high-performance storage solutions. A proper media and digital workflow tool is essential for identifying barriers, maximizing workflows, and staying adaptable…
The Organization of the Future
🕑 2 minExplore how organizations can overcome challenges in delivering personalized experiences at scale with the right team structure and technology. Download our guide, “The Organization of the Future,” to uncover the importance of customer data and Customer Data Platforms (CDPs) and…
The Digital Twins Revolution: Transforming Strategic Decision-Making
🕑 9 minIn the realm of technology-driven innovation, few concepts have garnered as much attention and excitement in recent years as digital twins. Born out of the convergence of virtual simulation, data analytics, and the Internet of Things (IoT), digital twins represent…
Meta’s AR Research VP Steps Down: Insights into Future Neural Interface Tech
🕑 4 minMeta’s Vice President of AR Research, Thomas Reardon, is stepping down from his position and will depart from the company in May. Reardon has served as the Head of Neuromotor Interfaces and Input & Interactions at Reality Labs, Meta’s division…
Amazon Marks 30 Years Amid Evolving E-Commerce Terrain
🕑 4 minOn July 5th, the world will mark the 30th anniversary of Amazon’s humble beginnings in Jeff Bezos’s garage, where it started as an online bookstore and eventually transformed the way we shop. In 1999, just five years into its journey,…
Are You Ready for a Post-GDPR World?
🕑 2 minIn the post-GDPR world, compliance is crucial for organizations handling customer data. This whitepaper explores global approaches to compliance challenges, strategies for staying compliant, and the evolving regulatory landscape beyond GDPR. Ensure your organization remains compliant in the ever-changing data…
Legacy modernization – A transformation opportunity
🕑 2 minLegacy modernization transcends mere IT initiatives; it stands as a critical business imperative. Explore key insights to enhance your modernization endeavors for sustained success: Embrace a holistic business perspective to sidestep conventional pitfalls. According to research, 65% of organizations are…
A Look at Cross Cultural Design
🕑 2 minThe marketing work lifecycle consists of seven stages, from strategy and intake to measuring and optimizing performance. Effective work management is essential at each stage, requiring standardization, integration, and automation. Standardizing processes and creating a single system of truth empowers…
Navigating the Digital Transformation: A Guide for Higher Management
🕑 5 minIn today’s rapidly evolving business landscape, digital transformation has become imperative for organizations seeking to stay competitive and relevant. However, implementing successful digital initiatives requires strategic vision, leadership buy-in, and effective change management from higher management. In this blog, we’ll…
Transforming Customer Experience With Mongo DB Atlas Search
🕑 2 minThe search bar is truly magical. Whether we are shopping for groceries,buying a new home, browsing the web to find answers to our burning questions, servicing our customers,looking for our next job,or seeking suggestions for our next vacation,the search bar…
How to Double Your Keyword Rankings in 9 Months
🕑 2 minLEWIS evolved its content strategy to take on a more strategic approach.The strategy was twofold: keyword mapping and content optimization.First, LEWIS used Google’s Keyword Planner to conduct keyword mapping for all existing pages.Second,after selecting target keywords for all pages,LEWIS used…
UK Digital Marketing Managers
🕑 2 minA simple search on Google Trends demonstrates that more people than ever before are interested in joining the booming digital marketing industry. According to the IAB,more budget continues to flow into digital marketing,with ad spend likely to surpass £7billion in…
Stepping Up to the Challenges of Digital Marketing
🕑 2 minThe advent of digital has had a huge impact on marketing organizations,which must work harder than ever to keep pace with digital transformation in virtually every sector.Marketing has always been about attracting and retaining customers through various communications channels. Yet…
Go To Market Planning
🕑 < 1 minTo successfully launch a new financial platform, our client (a leading credit reference agency) recognised the need to better understand their market.The new platform was aimed at the financial sector (e.g. banks),offering them a simple and quick way of verifying…
Busting Common Myths of Marketing Automation
🕑 2 minAcross industries, marketing automation is quickly moving from early adopter use to a competitive necessity for many organizations.Despite widespread use among some companies,many marketers are just beginning to adopt marketing automation within their own organizations.According to Demand Gen Report’s 2016…
The Definitive Guide to Digital Advertising
🕑 2 minIt doesn’t matter who you are marketing to—businesses or consumers—today’s buyers are interacting with your brand across multiple channels and devices.Plus,they have more expectations than any other buyer generation in history. Modern buyers want personalized,one-on-one conversations with brands at the…
The State Of eCommerce and Digital Marketing in Retail in 2020
🕑 2 minAs retail organisations continue to adapt to the activities and expectations of omni-channel consumers,they are putting their emphasis on new and emerging data-driven technologies,to build more contextualised customer experiences.In this regard,the harnessing of customer data is critical,if retailers are to…
Future Focus 2021 Brands Accelerated
🕑 2 minAccording to the iProspect 2020 Global Client Survey,3 the most important area in marketers’ 2021 roadmaps is the improved integration of brand and performance marketing which holds the promise of more consistent consumer experience,improved measurement,stronger insights,better budget allocation,and,overall,a more efficient…
Retarget,Remarket,Re-Engage-Convert More Prospects into Customers
🕑 3 minTo take advantage of retargeting,you will need to add a snippet of code into the footer of your site.Each time users visit your site they are added to a list that the code creates via browser “cookies.” This is your…
Content Marketing Success ebook
🕑 2 minMarketers spent over $135 billion creating new digital marketing content in 2014. However,this content has limited value unless it is actually found by users,optimized to achieve maximum impact,and measured to assess business results.The convergence of owned, earned and paid media…
