How to Double Your Keyword Rankings in 9 Months

LEWIS evolved its content strategy to take on a more strategic approach.The strategy was twofold: keyword mapping and content optimization.First, LEWIS used Google’s Keyword Planner to conduct keyword mapping for all existing pages.Second,after selecting target keywords for all pages,LEWIS used MarketMuse’s “Optimize” tool to add supporting keywords to blogs starting to gain keyword ranking traction. Next, LEWIS optimized existing content that was ranking on page two of Google.The goal was to add value to existing content,with the help of supporting keywords, and increase rankings to appear on page one. Lastly,LEWIS optimized any new content added to any page across LEWIS’ site.