Go To Market Planning

To successfully launch a new financial platform, our client (a leading credit reference agency) recognised the need to better understand their market.The new platform was aimed at the financial sector (e.g. banks),offering them a simple and quick way of verifying their customers’ identity and hence providing them with a more seamless experience.Our client aimed to gain in-depth insight into the competitive landscape, potential customers,as well as the size and structure of their market.