Billboards and Beyond: B2Boring With jonah katz
November 9, 2023/
🕑 2 min
Discover the untapped potential of out-of-home in the B2B sector with Chris and Jonah.From strategic placements to measuring success,delve into how businesses stand out in an online ad-dominated world.
Key Points:
- Strategic Impact: How out-of-home ads offer a unique, clutter-free way to capture B2B attention.
- Measuring Effectiveness: Technical insights into tracking the impact of outdoor campaigns using advanced analytics
- Growth Marketing Synergy: The integral role of growth marketing in maximizing ad reach and efficiency.
- Startup Agility vs. Corporate Caution: Comparing the dynamic risk-taking in startups to the conservative approaches of larger companies.
- Reviving Direct Mail: Why direct mail remains a powerful tool in digital age marketing strategies.
- The Challenges Ahead: Navigating the complexities of various advertising channels, focusing on out-of-home media.
- Sports as a Marketing Lever: Utilizing sports discussions to enhance brand engagement and visibility.
- Personalized Targeting: The future of out-of-home ads lies in personalized, targeted campaigns leveraging digital advancements.
