Innovation Case Study Spotlight Series:NTT DATA’s GO TO Innovation Technique

NTT DATA starts by proactively gathering customer needs for innovation by leveraging multiple opportunities and techniques including open innovation contests,global hackathons,NDTF, customer visits,academia collaborations and COE demos.Subsequently,the knowledge gained is utilized to co-create or co-innovate with customers.Creative and innovative talent is discovered and developed through formalized training programs and by offering recognition for achievements.Employee self-innovation hours help to conduct experiments and explorations.