Airbus Case Study Creating a Core Innovation Capability

Markus Durstewitz has over 20 years of experience in the aerospace business and user-centred design. Today, he works for the Airbus Corporate Innovation team, where his mission is the establishment of a sustainable innovation culture based on a living innovation community and an effective innovation environment that delivers value to the company and customers. Before that,he worked in different key positions along the complete product life-cycle of aviation.Markus was acting as Technical Area Expert in the development of new IT Methods, Knowledge-based Systems and Augmented Reality applications.He was in charge of the change platform for going digital with A380 Technical Data.He also contributed in setting-up the SESAR (Single European Sky) master plan for the next generation Air Traffic Management system in Europe.